Consulting services in internationalization, export, and business development for companies that want to sell outside of Brazil with strategy, confidence , and positioning.
Barroero International Trade was created to help Brazilian companies structure their entry and growth in the international market.
With over 20 years of experience in foreign trade, international sales, trade shows, negotiation, and market development, we work alongside companies that want to move beyond intentions and build a concrete strategy to sell outside of Brazil.
Our work combines market analysis, commercial positioning, buyer prospecting, negotiation preparation, and support in developing international channels.
We believe that exporting is not just about putting a product in a container. It's about building markets, relationships, and trust.
From international experience
Portuguese, Italian, English, French and Spanish.
I am Maikel Martin Barroero, consultant in foreign trade and internationalization of companies.
For over 20 years, I have worked in international sales, market development, trade shows, negotiation, and connecting Brazilian companies with buyers abroad.
My vision is simple: exporting isn't just about putting a product in a container. It's about building markets, relationships, and trust.
Therefore, my job is to help Brazilian companies enter the international market with better preparation, positioning, and commercial security.
Many Brazilian companies have good products, but they get stuck when they need to transform that potential into international sales
• There is a lack of clarity about the right market.
• Lack of commercial positioning.
• There is a lack of suitable material for international buyers.
• Lack of prospecting strategy.
• There is a lack of security when negotiating price, deadlines, and conditions.
• There is a lack of follow-up after the initial contact.
This is precisely where Barroero International Trade comes in.
We help your company structure its international path with analysis, strategy, commercial approach, and connection to real market opportunities.
Analysis of the product, company, export capacity, competitiveness, price, market, and real opportunities.
Defining target markets, sales channels, positioning, approach, and international entry plan.
Mapping of importers, distributors, wholesalers, representatives, and potential business partners.
Adjusting presentations, catalogs, pitches, sales emails, proposals, and sales arguments for international buyers.
Preparation before the trade show, approach strategy, sales agenda, meetings, and follow-up after the event.
Support in pricing, Incoterms, commercial terms, value defense, and buyer relations.
Exporting safely requires a methodical approach. That's why we conduct each project with a structured approach, connecting analysis, positioning, prospecting, and negotiation to increase the chances of generating real opportunities
We understand the product, the company, its current capabilities, its commercial history, its unique selling points, and the challenges it faces for internationalization.
We tailor our offering for the international market, highlighting value and competitiveness, and presenting strong commercial arguments and product differentiators.
We define countries, channels, buyer profiles, and priority opportunities, according to the sector and the company's current stage.
We organize presentations, pitches, emails, sales proposals, and necessary materials for communicating with international buyers.
We map importers, distributors, representatives, networks, wholesalers, and identified potential business partners.
We attend meetings, follow-ups, and negotiations to transform contacts into real business opportunities.
We support Brazilian companies from different sectors in structuring their business, prospecting buyers, and entering new markets, always focusing on real opportunities and a strategic approach
Analysis of markets, channels, and sectors with the greatest potential for the company's product.
Support to avoid mistakes in positioning, pricing, approach, documentation, and negotiation.
Mapping of buyers, distributors, importers, and partners with a compatible profile.
Building sales arguments, value proposition, presentation materials, and follow-up strategy.
Support for building relationships, commercial channels, and a consistent international presence.
By reducing trade barriers, the agreement strengthens the competitiveness of Brazilian products and opens avenues for new international relationships
Estimated data based on publicly available information regarding the European Union-Mercosur agreement.
Rely on international experience to identify opportunities, structure your business approach, and expand your operations in foreign trade with greater clarity and confidence
Understand how our consulting process, international expansion, and access to new markets works for your company
Yes. The consulting work can begin precisely with an assessment of international readiness, understanding the product, market, price, documentation, capacity, and strategy.
Yes. We provide support in mapping and approaching importers, distributors, representatives, networks, wholesalers, and potential business partners, always with strategy and expertise.
Yes. The work may include pre-fair preparation, defining the approach, marketing materials, networking, meetings, and follow-up after the event.
No. We have strong experience in agribusiness and the food sector, but we also operate in personal care and beauty, construction materials, textiles, green tech, musical instruments, and other segments with international potential.
Yes. The consulting firm can guide the company on commercial requirements, certifications, and necessary adjustments according to the product, market, and entry channel.
It depends on the product, market, price, documentation, competition, and the company's capabilities. Exporting is about building, not making quick promises. Our role is to structure the path to increase the chances of success through strategy and execution.
We begin with a diagnosis of the company and the product, define priority markets and channels, adjust the commercial positioning, prepare materials, map buyers, and support the approach and negotiation stages.
